BARBASOL
Human Insight: Barbasol is an iconic cream made for a smooth shave.
Creative Strategy: An iconic figure (Santa) collabs with an iconic shaving
cream to initiate a Ditch it December campaign.
With the press of a button, Barbasol foam is dispersed from little pores in a picture of Santa’s face. A participant can then shave the Santa using a razor-sized squeegee provided. Shake the foam off into the sink and #DitchItDecember
Social Media Video
