THE END OF THE LINE

The Brand.

Sometimes you just want to punch up a bit and take a stab at the big man. Sometimes you want to have a little fun while doing it. Why not? That idea came into fruition through a venture of these fruit shandies. “The End of the Line” is a small passion project aimed at good summer time vibes with a hint of professional cynicism. A reminder to enjoy yourself in the moment while keeping an eye on those who might not do you right.

The Style.

A group of sentient fruit heisters was a bit audacious, but it fit the bill quite nicely. Their design helped keep the brand playful, while also providing that “eat the rich” tint by their character antics. The colors stayed nice and vibrant to provide that summertime feel, and to help the beverage pop in store.