Under Armour
Under Armour provides a platform to empower young women
PROVEN IN BATTLE.
OUR INSIGHTS
Women’s professional soccer has seen an increase in interest as of late. Young girls have found hero’s in the USWNT. High school girl’s soccer in consequence has also seen a rise in popularity.
OUR PROBLEMS
Women face inequality tirades in their personal and professional careers.
Under Armour as a company also has to deal with living in the shadow of their bigger sports competitors.
OUR SOLUTION
Creating a Goliath defeating hero who represents Under Armour’s women empowerment and underdog-like ability to help people succeed. All of this will by majority be presented in a gamified app.
Under Armor campaign is presented in an experiential game in the App Store.
Cutscenes taken from app.
MEET VALERYIE
Valeryie is our courageous protagonist. A professional soccer player living in the shadows of goliath-like soccer figures. In her futuristic life, Valeryie learns how to overcome the trials that loom above her through a suit she acquires at a second hand store. The suit, made by Under Armour, provides her with equal footing to the giants she faces, but in the end only her abilities and courage end up proving her worth.
Through Valeryie, we see that not only is Valeryie strong, but the confidence her suit gives her shows she truly is PROVEN IN BATTLE.
